|Launched||20 February 1993 )|
|Owned by||Media Capital ( PRISA )|
|Audience share||26.4% (Week 10 '13, )|
|Slogan||"Juntos, criamos a sua televisão." ("Together, we create your television.")|
|Headquarters||Queluz de Baixo (Oeiras)|
|Formerly called||4 (1993-1995)|
|Sister channel(s)||TVI 24
|ZON TV||Channel 4|
|meo Satélite||Channel 4|
|ZON TV||Channel 4|
|Optimus Clix TV||Channel 4|
|Vodafone Casa TV||Channel 4|
Televisão Independente (TVI) ("Independent Television") is Portugal's fourth terrestrial television channel, launched in 1993. It has been leading audience ratings since 2005. It competes directly with SIC and RTP1.
TVI was the second private Portuguese TV channel to be launched, SIC having been launched five months before, and the fourth channel in all. Already under the name TVI, but marketed as 4, in which the '4' was the sole element in its logo, TVI was initially owned by some prominent Catholic Church institutions, including Rádio Renascença, Universidade Católica Portuguesa and União das Misericórdias; Antena 3 Televisión, RTL Group, Sonae, SBS Broadcasting Group, ITV contractor Yorkshire Television and many other media enterprises were minor stakeholders of TVI. This majority-Catholic ownership pushed TVI's programming in the direction of Christian values. In the first years of its existence, TVI assumed the role of an 'alternative' television broadcaster, dedicating segments of its airtime to distinct target audiences, with part of the morning dedicated to housewives and the elderly and part of the afternoon to the young.
During this period, TVI was known for its American series and movies, including X-Files and Baywatch, and the Spanish show El gran juego de la oca (translated as O Jogo do Ganso) imported from Antena 3. TVI also brought in some prominent names in Portuguese television, including Manuel Luís Goucha and Artur Albarran, but the viewing figures had were always lower than expected and it entered into deep financial crisis.
TVI's recovery happened when it was totally acquired by Media Capital in 1999, one of the most important media conglomerates in Portugal, whereupon it started broadcasting more Portuguese-produced programs, including soap operas. This helped to increase its audience significantly, but it was in September 2000, when Big Brother started, that the channel gained a boost in popularity.
Now the most watched station in the country, TVI is known for having a large number of national reality shows and soap operas. It broadcasts a mix of local productions, such as soap operas, family series and reality shows, news programs and international movies and series (mostly American). It is currently owned by Media Capital, which is owned by Grupo Prisa. Until February 2007, Media Capital was co-owned by RTL Group and Grupo Prisa. The station works with Media Capital-owned production company Plural Entertainment to produce its national fictional content.
Unlike public service broadcaster RTP and commercial rival SIC, which have always shown foreign programs in the original language with subtitles, TVI tried, unsuccessfully, to dub foreign programs into Portuguese after achieving marginal success with Latin American Spanish-language soap operas dubbed in Brazilian Portuguese. Experiments of dubbing included the US series Dawson's Creek and other shows directed at younger audiences.
TVI's first logo, used until February 1995
TVI's second logo, used from 1995 to 1996
TVI's third logo, used from 1996 to 2000
TVI's fourth and current logo, introduced in 2000
TVI is much criticized as it broadcasts US television series such as House, The 4400, Nip/Tuck, NUMB3RS, The Shield and The Office after midnight. TVI's prime time is reserved for in-house programming, mainly soap operas, viewer-participation quizzes and reality shows.
In July 2010, TVI censored a kiss between two male characters on the youth TV series Morangos com Açúcar, due to pressure by a fundamentalist far-right organization, "National Resistance". This cut has led to a major outcry, and has been widely perceived as an occurrence of homophobia. At least 10 civil society organizations called for the reinstatement of the cut scene.
|04.06||Os Batanetes - comedy sketch show (reruns)|
|05.00||TV Shop - infomercials|
|06.30||Diário da Manhã - breakfast news show|
|10.15||Você na TV - talk show|
|13.00||Jornal da Uma - afternoon newscast|
|14.40||Tempo de Viver - Portuguese telenovela (soap opera)|
|16.00||A Tarde é Sua - talk show|
|18.30||Doida por Ti - Portuguese telenovela (soap opera)|
|20.00||Jornal das 8 - TVI's flagship newscast|
|21.30||Destinos Cruzados - Portuguese telenovela (soap opera)|
|22.40||Louco Amor - Portuguese telenovela (soap opera)|
|23.50||Doce Tentação - Portuguese telenovela (soap opera)|
|01.15||American series - series|
- Movies from the following studios/distributors:
- Diário da Manhã (Morning Daily)
- Jornal da Uma (News at One)
- Jornal das 8 (News at Eight)
- Agora é que Conta
- Quem Quer Ganha
- Dá Cá Mais 5
- Vídeo Pop
- Big Brother VIP (Celebrity Big Brother)
- Secret Story - Casa dos Segredos (Secret Story)
- A Tua Cara não Me É Estranha (Your Face Sounds Familiar)
- Uma Canção Para Ti
- Casamento de Sonho
- Quinta das Celebridades (Celebrity The Farm)
- Circo das Celebridades
- 1ª Companhia
- Perdidos na Tribo
- A Grande Aventura
- A Tarde é Sua (The Afternoon is Yours)
- Você na TV (You, on TV)
- Sunday Eucharist and 8° Dia (8th Day) - Sunday Christian Catholic mass and religious show broadcast on Sundays, before the lunchtime news block.
- Cartaz das Artes (Arts' Poster) - weekly cultural agenda show, displayed in the first hours of Friday, hosted by João Paulo Sacadura.
- deLUXe - weekly gossip and glamor magazine, exhibited Sunday morning at more and less 11:30 a. m., hosted by Rita Seguro.
- EuroMillions - the draw of the lottery that gives the name to the show, broadcast on Fridays after the 8:00 p. m. news, presented by Marisa Cruz.
- "TVI cuts gay kiss". Jornal de Notícias.
- "TVI enquired for cutting gay kiss scenes". Jornal de Notícias.
- "TVI broadcasting "Home Alone" in PAL-plus". YouTube.
- "European Union Decision for implementing Advance Television Broadcasting Systems". European Union.