ITV Meridian (2002–)
Meridian Broadcasting (1993–2002)

Based in	Whiteley, Hampshire (previously Southampton) Maidstone, Kent
Broadcast area	South and South East England
Launched	1 January 1993)
Closed	Lost on-air identity 27 October 2002 (now known as ITV at all times)
Replaced	Television South
Website	itv.com/meridian
Owned by	United News & Media (1996–2000) Granada (2000–2004) ITV plc (2004–present)

ITV Meridian, previously Meridian Broadcasting from its inception in 1993 until 2002, is the holder of the ITV franchise for the South and South East of England.^[1] The station was launched on 1 January 1993, replacing previous broadcaster Television South, and is owned and operated by ITV plc, under the licensee of ITV Broadcasting Limited.

The company broadcasts to the region from the Hannington, Midhurst, Rowridge, Whitehawk Hill, Hastings, Heathfield, Tunbridge Wells, Bluebell Hill and Dover transmitters. The company also broadcasts its news service to viewers served by the Oxford transmitting station despite this area being in the neighbouring ITV Central region.^[2]

Meridian operates from Whiteley, Hampshire, producing regional news and current affairs programmes in addition to occasional networked productions for the ITV network.

History

Formation

ITV Meridian was formed as Meridian Broadcasting in 1991. The company consisted of a consortium between Mills & Allen International (MAI), Selectv (15%) and Central Independent Television (20%), the latter advised the consortium.^[3][4] Central along with Selectv were instrumental in winning the franchise as a low bidder.^[5] Meridian intended to operate as a publisher broadcaster, meaning that the majority of programmes would be commissioned from independent producers and not made by the company.

In the 1991 ITV Franchise auction, Meridian faced three other opponents in gaining the franchise, including the incumbent Television South and bids from Carlton Communications and CPV-TV.^[4] Meridian bid £36.5 million for the franchise, lower than TVS's bid of £59.8 million,^[6] however TVS's bid was overturned following an unsatisfactory business plan. As the highest qualified bid, Meridian therefore won the franchise.^[7]

Launch

Meridian launched at midnight on 1 January 1993 with the programme Meridian – The First 10-Minutes a 10-minute outside broadcast from Winchester Cathedral presented by Debbie Thrower and previewing the station's forthcoming output. Thrower opened the broadcast with the following words:

Other launch day programmes included Michael Palin's documentary First Night on Meridian, the first Meridian News bulletins and the movie Best Defense. Meridian advertised their presence as the new ITV contractor heavily; promotions for Meridian began appearing on TVS prior to the launch and the new companies logo was also incorporated into the first advert shown on the station – the special edition Ford Fiesta Meridian available through Southern Ford dealers.^[8]

Post-launch

Six months after the launch of Meridian, the new company joined up with HTV, Westcountry, Channel Television and S4C to form a joint advertising company operated by Meridian and HTV.^[9] Shortly after, MAI began to expand following the successful launch of Meridian: in 1994 the company bought Anglia Television, the ITV franchise for the east of England,^[10] and the following year became a major shareholder in the consortium that won the franchise for Channel 5.^[11] In 1996, MAI merged with United Newspapers (via an agreed takeover by United) to form United News & Media (UNM). The resulting company owned the Daily Express newspaper, Meridian, Anglia, and a large shareholding (through the Yorkshire Post) in Yorkshire Tyne Tees Television, the owners of Yorkshire Television and Tyne Tees Television.^[12] The stake in Yorkshire Tyne Tees Television was sold to Granada, allowing them to take control of the two franchises in 1997. United News & Media later agreed to buy Scottish Television's 20% stake in HTV^[13] and on 28 June 1997, HTV was taken over fully by UNM for £370 million.^[14]

In 1999, plans emerged of a merger between UNM and rival Carlton,^[15] however these talks failed when it appeared that Meridian would have to be sold off as a condition of the deal.^[16][17] As a result, the television assets of UNM were sold to Granada, however due to regulations stating that the company could not control that large an audience share, the broadcasting arm of HTV was sold to Carlton in exchange for Central's 20% stake in Meridian.^[17][18][19]

ITV Meridian

In 2002, Granada and Carlton decided to consolidate the separate brandings for the ITV franchises that they controlled, changing the name of the region to ITV Meridian, with the on screen name of ITV1 used before all non-regional programming. The consolidation became further pronounced when Carlton and Granada merged to form ITV plc in 2004. 2004 also saw the move of ITV Meridian from their previous Northam studio complex to a new studio base in Whiteley, Hampshire.

In the subsequent years, ITV Meridian's workforce has been condensed slowly as operations and sub regions are merged. This came to a head when Michael Grade announced his intention to reduce the number of regional newsrooms to nine. As part of these plans, which were approved by Ofcom in 2008, the three editions of the news programme Meridian Tonight were replaced with a single issue with a pre-recorded opt out for either the South or South East of the region. The plans resulted in over half of Meridian's existing staff being made redundant; all employees wishing to remain with the company were obliged to re-apply for jobs.^[20] Some staff opted for voluntary redundancy and many others have been left without jobs. Strike action was threatened as a result of the announcement.^{[21][22][23][24]}

Studios

Former Meridian studios in Southampton.

When Meridian originally won the franchise in 1991, its plans were to purchase buildings, not unlike its current arrangement today: with a small studio for continuity and local news.^[25] This was planned because, being a publisher-broadcaster, it did not plan to make any programmes itself, instead buying in programmes from independent production companies. However, when TVS lost its franchise, TVS' plans were to become an independent production company based at Vinters Park, Maidstone, site of the former TVS South East division. Meridian took the opportunity to buy the Southampton studios from TVS.

Meridian Logo on the side of their studios with graffiti on the bottom of the logo

Meridian did put these studios to good use in the future; on some occasions, Meridian would hire its studios out to the independent companies to use for the programmes, and, under the ownership of United News & Media, some Channel 5 programmes were made there. However, as a publisher-broadcaster, the facilities were generally too big for Meridian.^[26] By 2004, ITV plc had decided that regional programming would be phased out in the years to come. In 2004, Meridian closed their Northam studios and moved to a unit in a business park in Whiteley.^{[25][27][28][29]} These new headquarters at Forum One, Solent Business Park, contained a newsroom plus the main technical production and transmission arms of the programmes including three small news studios.

In summer 2008, Meridian's former studios at Southampton started to be dismantled, and it was planned to build a multi-storey block of flats. In December 2010, the site was still lying empty after developer Oakdene fell into administration in 2009.^[30]

Over the weekend of 22–23 October 2011, ITV Meridian moved to new premises in Fusion Three, on the same business park at Whiteley and across the road from its previous office.^[31] The new headquarters are again based in a conventional office building, and include two studios, one of which is used for Meridian Tonight. The move was due to the cancellation of the lease at its former Whiteley premises.^[30]

In addition to Meridian's Southampton headquarters, the company operated other studios and news bureaus. Upon launch, the South East output came from The Maidstone Studios before moving to a purpose-built studio centre at New Hythe near Maidstone in Kent in 1994. Following the move of the studio to Whiteley,^[32] the complex closed with a south-east newsroom with producers and reporters being moved back to The Maidstone Studios. Additionally, Meridian originally opened and operated a new studio complex at Newbury for its Meridian West operation. This closed in 2001, when the studio was moved to Southampton.

Sub-regions

When Meridian launched, it divided its news operations into three separate sub regions. These regions were served by their version of news programme Meridian Tonight, presented by an individual team of presenters from a studio within the sub region. These regions were:

• Meridian South, serving Dorset, the Isle of Wight, West Sussex, southern Hampshire and southern Wiltshire. Initially broadcast from Meridian's Southampton headquarters.
• Meridian South East, serving East Sussex, Kent and southern Essex. Initially broadcast from The Maidstone Studios, before moving to New Hythe in 1994.
• Meridian West, serving Berkshire, northern Hampshire, northern Wiltshire and parts of Surrey. Initially broadcast from Newbury.

The services remained without major modification until 2001 when the Newbury complex was closed and the Meridian West studio operation was moved to the Southampton headquarters; Newsgathering remained the same as previously. When the company moved to Whiteley in 2004, presentation of all three editions of Meridian Tonight moved with the company, resulting in the closure of the New Hythe studio base, although newsgathering in the south-east was unaffected as journalists and reporters moved back to the Maidstone Studios. Despite this move not being uncommon in the broadcasting industry, some considered the move controversial, particularly as the Meridian South East programme would be presented 60 miles from the nearest part of the South East region and 160 miles from its furthest point.^[32]

On 4 December 2006, the Meridian West and Central South sub regions were merged to form the non-broadcast region ITV Thames Valley. This new service was broadcast from Whiteley, using Central's Abingdon base as a Newsgathering centre.^[33]

Under cost-cutting plans announced by ITV in September 2007 and agreed to by the UK's broadcasting regulator Ofcom in October 2008, the region's three sub-regions would be replaced with one programme. This new programme would be split between the South East and a combined South/Thames Valley region for the first half of the programme, and joined as one for the remainder of the programme. One of the opt out segments would be pre-recorded depending on the regions news. The new programme began on 9 February 2009, presented by Sangeeta Bhabra and Fred Dinenage. Pan-regional bulletins including morning ones during Daybreak, which are branded Daybreak Meridian News, are also used in the region. The sub-regions retain their own local advertisements.

In 2013, following a network wide rebrand of ITV, the evening programme name changed from the long standing name Meridian Tonight to the present name of ITV News Meridian.

Identity

Meridian's original ident featured an exploding mix of orange, yellow and blue, which then came together to form the distinctive sun/moon face logo.^[8][34][35] The unusual logo design was reportedly inspired by maritime images (the sun/moon face is a recurring feature on compasses, sextants and other nautical artefacts used in the navigation of ships), appropriately reflecting the south's long seafaring history. The name "Meridian", which derives from the Latin meridionālis meaning "of the south", may also be linked to the Prime Meridian (the boundary between the Western and Eastern Hemispheres of the globe, and a key landmark in the measurement of time), which passes through the middle of the region, although this has not been confirmed.

The original formup lasted until September 1996, when the ident was replaced by one with a deep purple/blue background and an emphasis on the deep colours of the logo, as well as a smoother formup.^[8][34] This ident was replaced in autumn 1998 by one with a yellow background and featuring the ITV logo underneath the Meridian name.^[8][34] This was an attempt to avoid the generic ITV look to follow, but Meridian was nevertheless forced to adopt this in November 1999. In the 1999 generic ITV ident, the emphasis was on network's hearts logo with a very small Meridian logo only featuring at the end of the formup.^[8][34][35] This look was in use until October 2002 when ITV1 in England and Wales abandoned local continuity and idents. The only exception were ITV1 idents featuring the word "Meridian" below the ITV1 logo, shown before regional programming.^[34] However, even this did not last, and only a few years later these regional idents were dropped. Meridian for a while managed to still retain some identity, by featuring their (sun/moon face) logo on the local weather forecast. However the logo was removed in 2004, last seen at the start of the late-night weather forecast on 5 December 2004. On 1 February 2005 it was replaced with a generic "ITV Meridian" logo, the official name of the franchise.

ITV Meridian logo used from 2006 to 2013.

Since 2006, all idents have been generic to the entire network with no difference between regions and only the ITV1 name being used. On 14 January 2013, the station's on-air identity was changed to ITV, along with all other ITV plc-owned franchises.

Productions

Meridian Broadcasting was originally intended to function as a publisher-broadcaster, commissioning most programmes from independent producers and with in-house production largely restricted to regional news. However, over time and as its ownership changed, Meridian began to make a number of regional and networked programmes itself. As its parent company MAI became a significant shareholder in Channel 5, Meridian supplied a number of the new channel's programmes such as sports programme Turnstyle, youth programme The Mag and children's show Havakazoo.

Meridian-commissioned programmes that were introduced included Wizadora for pre-school children, plus ZZZap! and Eye of the Storm for older children. Later on other children's programming was introduced including Dog and Duck for pre-school children. Drama became a successful genre for Meridian, with Peter Kosminsky's hard-hitting No Child of Mine (co-produced by Stonehenge Films, United Productions and Meridian for ITV) tackling the emotionally difficult subject of child abuse, winning Meridian a BAFTA. Later, the same production team tackled vicious childhood bullying in Walking on the Moon for ITV. Hornblower was a Sunday night success for ITV and another Sunday night favourite, Where the Heart Is, transferred production from Anglia to Meridian in 2004.

Some of Meridian's notable contributions to the national television network include:

• 7 Days
• Catchphrase (Series 9, 7 episodes)
• Dog and Duck
• Dogs with Dunbar
• Doing It Up
• Eye of the Storm
• Freescreen
• Full Stretch
• Hornblower
• Late Night Live
• Monkey Business
• No Child of Mine
• Ridge Riders
• The Ruth Rendell Mysteries (1993–2000; previously TVS)
• Screen Challenge
• Ski Time
• Sooty's Amazing Adventures
• Teddybears
• That's Esther
• Walking on the Moon
• What's My Line?
• Where the Heart Is (transferred from Anglia)
• Wizadora
• WoW
• ZZZap!

With the exception of news and current affairs programmes, Meridian now produces no more programmes for the ITV network or other non-news regional programmes.

See also

• ITV (TV network)
• ITV (TV channel)
• History of ITV

References

External links

• ITV Meridian at itv.com