|Traded as||TYO: 7860
|Genre||Music Record Label|
|Founded||April 11, 1988*|
|Founder(s)||Masato "Max" Matsuura|
|Headquarters||1-30 Minami-Aoyama Sanchome, Minato-ku, Tokyo, Japan 107-8577*|
|Area served||worldwide, especially Asia|
|Key people||Masato "Max" Matsuura (CEO)|
|Revenue||4,229.6 million yen|
|Operating income||5,566 million yen|
|Net income||30,266 million yen|
|Owner(s)||The Master Trust Bank of Japan (4.69%)
Max 2000, Inc. (4.44%)
T's Capital Co., Ltd. (4.44%)*
|Employees||1,438 (as of the end of September 2010)|
|Website||Avex Group Official Website|
Avex Group Holdings Inc. (エイベックス・グループ・ホールディングス株式会社 Eibekkusu Gurūpu Hōrudingusu Kabushiki-gaisha ), listed in the Tokyo Stock Exchange as 7860 and abbreviated as AGHD, is the holding company for a group of entertainment-related subsidiaries based in Japan. The word Avex is actually an acronym of the English words Audio Visual Expert.
With leading producer's Tetsuya Komuro's assistance, Avex became Japan's leading dance record company during the 1990s, and continues producing and recording some of Japan's most famous pop singers such as Japan's highest selling solo musician, Ayumi Hamasaki. The company also provides theme music soundtracks to many anime and a few video games through its subsidiary Avex Mode.
Avex Group is mainly known in Japan because of its flagship music imprint, Avex Trax, which was founded in 1990. It is one of the top three record labels in Japan since the Komuro period, and is currently the biggest (15.9% of all music sales as of first half 2012), ahead of Sony Music Japan (14.3%), Universal Music Japan (9.9%), Toy's Factory and King Records (6.2% each).
The current name, Avex Group Holdings, Incorporated, was adopted in 2004 as part of reconstruction process after Tom Yoda's resignation. Avex Group Holdings, Incorporated was used for the main subsidiaries, while the old name (Avex, Incorporated) was for entertainment components of the Group.
In 2005, Avex, Incorporated became Avex Entertainment, Incorporated, and stayed on as part of the Group.
1988-1999: The Early Years 
Avex was registered June 1, 1973 as Avex DD Incorporated (エイベックス・ディー・ディー株式会社 Eibekkusu Di Di Kabushiki Gaisha ), although it did not become established until 1988. They began as a CD wholesaler based in Machida, Tokyo. In September 1990, they opened a recording studio and created Avex Trax as a music label. In the same year, they created "Musique Folio Inc.", a music publishing company, which later became "Prime Direction Inc."
In 1993, they transferred to Aoyama, Tokyo and created a U.S. branch, called "AV Experience America Inc." The year also marked the first of Avex's yearly events. It was held in Tokyo Dome under the name "avex rave '93" and attracted 50,000 attendees. This also marked the foundation of the Cutting Edge label.
In 1994, they formed two UK subsidiaries, "Rhythm Republic Limited" and "Avex U.K. Limited". Later that year, they opened a disco, claimed on their website to be "the world's largest scale disco", named Velfarre.
In early 1999, they signed an agreement with Walt Disney Records and Hollywood Records to handle both companies' Japanese CD releases. Later that year "Avex Mode", an animation company, was established. In December, the company was listed on the 1st section of the Tokyo Stock Exchange under the ticker symbol 7860.
2000-2009: In Times of Unity and Divisiveness 
In 2001, Avex opened the "avex artists academy" music school.
In 2003, they opened a classical music business (named Avex Classics).
In 2004, they began selling Japanese music CDs in South Korea and Avex President Max Matsuura "spotted" former-idol Ami Suzuki performing live at the annual festival of their school, Nihon University. He subsequently signed her to the Avex label.
In early 2008, Avex has partnered with Victor JVC to officially create the label D-topia Entertainment as a business partnership between the two labels and its founder, Terukado Onishi, with the sales promotion handled by Victor while the area promotion handled by Avex. Later that year, as part of the Avex Group's 20th anniversary celebration, the big project is occurring with avex trax's ever "produced by avex trax" artists, the band Girl Next Door formed and debuted in September 2008.
2004: Internal Feud : Max Matsuura v. Tom Yoda 
In August 2004, a feud between Max Matsuura and co-founder Tom Yoda almost ruined the group. It started because of Yoda's ambition to expand Avex into other entertainment-related ventures, especially producing movies. In addition, he accused Ryuhei Chiba, the company's executive director and also the president of Avex Inc. (now Avex Planning and Development), of pursuing personal profit from a few big artists.
July 30 - In a board meeting, Yoda introduced a resolution calling on Chiba to resign because of an alleged conflict of interest. A source says the disagreement arose because Chiba had signed an artist managed by a member of his family. The board backed Yoda's resolution in a 6-1 vote. However, Matsuura — described by insiders as a close ally of Chiba — then introduced a second resolution demanding that Yoda step down due to "a difference of opinion in management principles." Matsuura's motion was defeated 5-2. He and Chiba resigned the next day.
August 2 - Matsuura and Chiba announced resignation from their respective positions on a meeting with employees of Avex. Chiba denied any fault, while Matsuura complained that Avex had lost its love of music and said he wanted to start over. They had the support of many staff who also said they would quit. More significantly, the label's top star, Ayumi Hamasaki, also said would leave. As a result, Avex's stocks in the TSE fell by 16 percent that day.
More K-pop artists from other agencies continued to signed with Avex such as YG Entertainment's 2NE1 (2010), S-plus Entertainment's SS501 member Kim Hyung Jun (2011), Pledis Entertainment's After School (2011), NH Media's U-KISS (2011) and Yejeon Media's Shu-I (2011).
In 2012, the group began offering limited releases for sale, DRM-free for the first time within Japan on Amazon MP3. Max Matsuura and Toshio Kobayashi, the company's top two individual shareholders, launched their own investment companies to anchor their shares in 2012.
Also in 2012, they signed American group NRK(Nobody Really Knows). NobobyReallyKnows.com
In April 2010 - the Avex Group corporation was re-structured to establish Avex Music Publishing Inc. as a consolidated subsidiary, in a corporate spin-off of music publishing division of Avex Group Holdings Inc. Thus the Avex Group became a pure holding company, with a corporate structure as follows:
- Avex Entertainment Inc. (エイベックス・エンタテインメント株式会社 eibekkusu entateinmento kabushiki gaisha)
- Avex Broadcasting & Communications Inc. (エイベックス通信放送株式会社 eibekkusu tsūshin hōsō kabushiki gaisha)
- Binyl Records Inc. (ヴァイナル レコーズ vainaru rekōzu kabushiki gaisha)
- Avex Management Inc. (エイベックス･マネジメント株式会社 eibekkusu manejimento kabushiki gaisha)
- Avex Marketing Inc. (エイベックス・マーケティング株式会社 eibekkusu māketingu kabushiki gaisha) (Formerly Avex Distribution Inc. and Avex Marketing Communications Inc.)
- Avex Live Creative Inc. (エイベックス・ライヴ・クリエイティヴ株式会社 eibekkusu raivu kurieitivu kabushiki gaisha)
- Avex Planning & Development Inc. (エイベックス・プランニング&デベロップメント株式会社 eibekkusu puranningu ando deberoppumento kabushiki gaisha) (Formerly White Atlas Inc. and Axev Inc.)
- Avex Music Publishing Inc. ( エイベックス・ミュージック・パブリッシング株式会社 eibekkusu myūjikku paburisshingu kabushiki gaisha) (Formerly Musique Folio Inc. and Prime Direction Inc.)
- Avex International Holdings Ltd - Management and supervision of Avex Hong Kong, Avex Taiwan and Avex China
- D-topia Entertainment
- Dwango Co Ltd
- Hall Network Inc (owner of Zepp)
- Label Gate Co Ltd (operator of mora)
- LDH Inc.
- Memory-Tech Corporation
- Recochoku Co Ltd
Music labels 
- Avex Casa (house music and electronica)
- Avex Classics (classical music)
- Avex Club (compilation albums)
- Avex Globe (globe's label)
- Avex Ideak
- Avex International (international releases)
- Avex IO
- Avex Trance (trance music)
- Avex Trax (first record label of the Group (1990.09))
- Avex Tune (dance music)
- Binyl Records (rock music)
- Commmons (joint venture with Ryuichi Sakamoto)
- Cutting Edge (second record label of the Group (1993.12))
- Disc du Soleil
- Dois Irmaos (Lisa Ono)
- Dwango Music Entertainment (sister company of dwango.jp)
- Enka! Avex (えんか!!えいべっくす enka! eibekkusu ) (enka)
- Espionage Records (joint venture with Verbal)
- Five-D Plus
- Foxtrot (joint venture with Rams Incorporated)
- FRAME (joint venture with Level-5; originally founded by the latter with Up-Front Works)
- Hach Entertainment (joint venture with NTT SmartConnect)
- Hi-BPM Studio
- HPQ (Visual kei)
- Idol Street (for idol performers, launched October 2, 2010 by Tatsuo Higuchi)
- J-Friends Project
- Junk Museum
- Locomusic (Love-chan's label)
- Love Life Records (hitomi's label)
- Mad Pray Records (Anna Tsuchiya's label)
- Maximum 10
- Mode '99
- Motorod Records
- Oorong Records (joint venture with Oorong-sha Group)
- Rhythm Republic
- Rhythm Zone (third record label of the Group (1999))
- Riddim Zone
- Starz by Rhythm Zone
- Rising Records
- Sonic Groove
- Superb Trax
- Tachytelic Records (joint venture with Taku Takahashi)
- Tank Top Records
- Tearbridge Production
- The Six Dragons
- True Song Music (Dai Nagao's label)
- Velfarre Records
- YGEX (joint label with YG Entertainment)
- Zoom Flicker
Entertainment ventures 
- Avex Mode
- Avex and East (joint venture with East Company)
- Artist Management
- Avex Management
- Platinum Productions
- M!dea Incorporated
- Live Shows
- Avex Live Creative
- Beat Freak
Labels Distributed 
- A stAtion (Ayaka's own record label), since 2012.
- AKS Co., Ltd. (AKB48's agency), since 2006. (Avex currently handles AKS' DVD releases.)
- Aozora Records, since 2005.
- GMT Records, since 2005.
- Armada Music
- CAM Entertainment, since 2008.
- D-topia Entertainment,since 2008. (co-distributed with Victor Entertainment and Universal Music Japan)
- Danger Crue Records, from 2006 to 2012. (now handled by Sony Music Japan)
- Disney Music Group, since 1999.
- Fluxus Entertainment
- ISM Label (kannivalism's label), since 2006.
- HATS Unlimited (Taro Hakase's label)
- AG Label
- Higashiyakena Soundbuilder (HY's label), since 2000.
- I Scream Records, since 2010. (Japan only)
- Johnny & Associates (Taiwan and Hong Kong only)
- Kontor Records
- P-Vine Records (co-distributed with Victor Entertainment and BMG Japan/Sony Music Japan)
- Almond Eyes
- Kai-san Factory
- SM Entertainment, since 2000.
- S2S Pte. Ltd. (Japan only)
- Toy's Factory (Taiwan only, since 2012)
- Vamprose, since 2008. (Vamps and Monoral's label)
- Yamaha Music Communications Inc., since 2006.
Promotional projects 
- Aoyama Christmas Circus (annual Christmas tree lighting event)
IFPI Membership 
Each year since 2002, Avex has hosted a summer concert tour around Japan, "A-Nation", featuring the company's most successful acts. It is held every weekend in August in different Japanese cities. Top Avex acts like Ayumi Hamasaki, Kumi Koda, AAA, Ai Otsuka, BoA, Do As Infinity, Hitomi, TRF, Every Little Thing and TVXQ perform to major crowds each year. In 2008, Namie Amuro made her first appearance at A-Nation and performed on all dates that year. For the first time in 2012, Koda Kumi did not perform due to her pregnancy.
International partners 
- USA - Morgan Rich Corporation/Universal Music Group
- South Korea - S.M. Entertainment, YG Entertainment
- Philippines - Universal Records
- Thailand - GMM Grammy
- China P.R. - China Record (Shanghai) Corporation
- Japan : Avex Building, 1-30 Minami-Aoyama San-chome, Minato-ku, Tokyo 107-8577
- China : Room 302, Tianhai Business Building, Block B, 107 North Street, Dongxi, Beijing 100007
- Hong Kong : Suite 03, 11th Floor, Exchange Tower, 33 Wang Chiu Road, Kowloon Bay, Kowloon
See also 
- List of artists under the Avex Group
- List of record labels
- Sony Music Entertainment Japan (Avex's former shareholder)
- "Avex Group - Board Members". Avex. 2012-10-31. Retrieved 2012-12-31.
- ja:エイベックスグループ Avex Group's article on the Japanese Wikipedia.
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- Avex China
- Avex Group Holdings Inc. to Sell Avex Hawaii's Shares to Avex Asia Holdings Ltd. (Reuters)
- "History - DWANGO Co. Ltd". Dwango. October 1, 2007. Retrieved 2013-01-01.
- "株式会社レーベルゲート｜会社情報" [Company Information - Label Gate Co., Ltd.] (in Japanese). Label Gate. Retrieved 2013-01-01.
- "LDH" (in Japanese). LDH. Retrieved 2013-01-01.
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- "マーティ・フリードマンが選ぶ！レーベル第1弾リリースはニコニコ動画ユーザーから誕生!!" [Marty Friedman chooses! The first release from label born from Nico Nico Douga user!] (in Japanese). Binylrecords. Retrieved 2013-01-01.
- "BLABBERMOUTH.NET - MARTY FRIEDMAN Launches Record Label". Roadrunnerrecords.com. Oct. 18, 2010. Retrieved 2013-01-01.
- "blowgrow". blowgrow. Retrieved 2013-01-01.
- "Foxtrot". Foxtrot-music.com. Retrieved 2013-01-01.
- "Foxtrot (@Foxtrot_Foxtrot) Op Twitter". Twitter.com. Retrieved 2013-01-01.
- "FRAME（フレーム）Official Site" (in Japanese). Avex Group. Retrieved 2013-01-01.
- Tatsuo Higuchi on Facebook
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- "beat freak｜エイベックスの無料音楽情報「ビートフリーク」" [Avex "Beat Freak" free music information] (in Japanese). Avex Group. 2010. Retrieved 2013-01-01.
- "Alux". Alux.jp. Retrieved 2013-01-01.
- "The Beginning Ayaka". Neowing. 2012-09-26. Retrieved 2013-01-01.
- Yamaha Music Communications Inc.
- "LINKS - IFPI Member Record Companies". Ifpi.org. 2005-09-01. Retrieved 2013-01-01.
- "a-nation Charge Go! ウイダーinゼリー musicweek & stadium fes" (in Japanese). A-nation.net. Retrieved 2013-01-01.
- "a-nation navi (@anation_navi) op Twitter". Twitter.com. Retrieved 2013-01-01.
- "Our Service". Morganrichonline.com. Retrieved 2013-01-01.
- "Welcome to GMMInternational" (in Thai). Grammy International. 2011-10-13. Retrieved 2013-01-01.
- "上海中唱-首页" [Shanghai sing - Home]. China Record Shanghai Corp. 2004. Retrieved 2013-01-01.
Asia ex. Japan 
- Website in Taiwan (Chinese)
- Website in China (Chinese)
- Website in Hong Kong (Chinese)
- Avex Group Asia Portal (Japanese) (Chinese) (Korean)