|"As We May Think "|
|Genre(s)||essay/article (about 10 pages long)|
|Published in||The Atlantic|
|Publication date||July 1945|
As We May Think is an essay by Vannevar Bush, first published in The Atlantic in July 1945, and republished again as an abridged version in September 1945 — before and after the atomic bombings of Hiroshima and Nagasaki. Bush expresses his concern for the direction of scientific efforts towards destruction, rather than understanding, and explicates a desire for a sort of collective memory machine with his concept of the memex that would make knowledge more accessible, believing that it would help fix these problems. Through this machine, Bush hoped to transform an information explosion into a knowledge explosion.
The article was a reworked and expanded version of Bush's 1939 essay Mechanization and the Record. Here, he described a machine that would combine lower level technologies to achieve a higher level of organized knowledge (like human memory processes). Shortly after the publication of this essay, Bush coined the term "memex" in a letter written to the editor of Fortune magazine. That letter became the body of "As We May Think," adding only an introduction and conclusion. As described, Bush's memex was based on what was thought, at the time, to be advanced technology of the future: ultra high resolution microfilm reels, coupled to multiple screen viewers and cameras, by electromechanical controls. The memex, in essence, reflects a library of collective knowledge stored in a piece of machinery described in his essay as "a piece of furniture." The Atlantic publication of Bush's article was followed, in the September 10, 1945 issue of Life magazine, by a reprint that showed illustrations of the proposed memex desk and automatic typewriter. (Coincidentally, the same issue of Life contained aerial photos of Hiroshima after the dropping of the atomic bomb, a project Bush was instrumental in starting). Bush also discussed other technologies such as dry photography and microphotography where he elaborates on the potentialities of their future use. For example Bush states in his essay that "the combination of optical projection and photographic reduction is already producing some results in microfilm for scholarly purposes, and the potentialities are highly suggestive." 
As We May Think predicted (to some extent) many kinds of technology invented after its publication, including hypertext, personal computers, the Internet, the World Wide Web, speech recognition, and online encyclopedias such as Wikipedia: "Wholly new forms of encyclopedias will appear, ready-made with a mesh of associative trails running through them, ready to be dropped into the memex and there amplified." Bush envisioned the ability to retrieve several articles or pictures on one screen, with the possibility of writing comments that could be stored and recalled together. He believed people would create links between related articles, thus mapping the thought process and path of each user and saving it for others to experience. Wikipedia is one example of how this vision has been realized, allowing users to link words to other related topics, while browser user history maps the trails of the various possible paths of interaction. Bush's article also laid the foundation for new media. Doug Engelbart came across the essay shortly after its publication, and keeping the memex in mind, he "began work that would eventually result in the invention of the mouse, the word processor, the hyperlink and concepts of new media for which these groundbreaking inventions were merely enabling technologies." 
At the same time, a reader now may be surprised how little some technologies have actually advanced since As We May Think was published during 1945. It is true that, for instance, storage has greatly surpassed the level imagined by Vannevar Bush, who wrote: "The Encyclopedia Britannica could be reduced to the volume of a matchbox. A library of a million volumes could be compressed into one end of a desk". However, technologies such as speech recognition and associative ways of indexing information are largely underdeveloped and most individuals are interacting with computers in non-natural ways, adapting to technology instead of having technology adapt to users. Automated speech recognition was possible at that time already in the form of early vocoders, but is still rarely used to type texts or operate computers. Indexing of information at the time is described by Bush as being artificial: "When data of any sort are placed in storage, they are filed alphabetically or numerically, and information is found (when it is) by tracing it down from subclass to subclass. It can be in only one place, unless duplicates are used."  This description resembles popular file systems of modern computer operating systems (FAT, NTFS, ext3 when used without hard links and symlinks, etc.), which do not easily enable associative indexing as imagined by Bush.
Outlook in the use of science
Bush urges that scientists should turn to the massive task of creating more efficient accessibility to our fluctuating store of knowledge. For years inventions have extended people's physical powers rather than the powers of their mind. He argues that the instruments that are at hand which, if properly developed, will give society access to and command over the inherited knowledge of the ages. The perfection of these pacific instruments, he suggests, should be the first objective of our scientists.
Through this process society would be able to focus and evolve past the existing knowledge rather than looping through infinite calculations. We should be able to pass the tedious work of numbers to machines and work on the intricate theory which puts them best of use. If humanity were able to obtain the "privilege of forgetting the manifold things he does not need to have immediately at hand, with some assurance that he can find them again if proven important" only then "will mathematics be practically effective in bringing the growing knowledge of atomistic to the useful solution of the advanced problems of chemistry, metallurgy, and biology". To exemplify the importance of this concept, consider the process involved in 'simple' shopping: "Every time a charge sale is made, there are a number of things to be done. The inventory needs to be revised, the salesman needs to be given credit for the sale, the general accounts need an entry, and most important, the customer needs to be charged." Due to the convenience of the store's central device which rapidly manage thousands of these transactions, the employees may focus on the essential aspects of the department such as sales and advertising.
Indeed as of today, "science has provided the swiftest communication between individuals; it has provided a record of ideas and has enabled man to manipulate and to make extracts from that record so that knowledge evolves and endures throughout the life of a race rather than of an individual". Improved technology has become as extension of our capabilities, much as how external hard drives function for computers so it may reserve more memory for more practical tasks.
Another significant role of practicality in technology is the method of association and selection. "There may be millions of fine thoughts, and the account of the experience on which they are based, all encased within stone walls of acceptable architectural form; but if the scholar can get at only one a week by diligent search, his synthesis are not likely to keep up with the current scene." Bush believes that the tools available in his time lacked this feature, but noted the emergence and development of such ideas such as the Memex, a cross referencing system.
Bush concludes his essay by stating that through the application of science, which had recently been used to "throw masses of people against one another with cruel weapons," he hopes could help the human race "encompass the great record and to grow in the wisdom of race experience."
Many scientists, especially physicists, get new duties during the War. Now, after the war, they need new duties.
Section 1: The use of Science has improved tremendously in many ways for humans. The knowledge of science has grown considerably. However, the way we manage it still remains the same for centuries. We are no longer able to use what Science finds out. Alternatively, the technology has matured greatly and allows us to now produce complicated, yet cheap and dependable machines.
Section 2: Science is really useful. However, in order to have it to be very efficient and useful it should not only be stored but also be frequently consulted and enhanced. In the future we would probably be able to store human writings in a small room with the use of photography.
Section 3: Using the latest advances of speech recording and stenography, we will soon be able to make printing immediate. The advancement of photography is not going to stop. The thought process of repetition could be in relation to machine. Electrical machines will be the advancement of arithmetical computation.
Section 4: There is more to the scientific reasoning than just arithmetic. There are a few machines that are not used for arithmetic, partly due to the market’s needs. Solving higher mathematics require other repetitive processes of thought to be mechanized.
Section 5: A machine could be used anywhere where there is logical thought process. At this moment we do not have the necessary tools for the selection (the key to utilize science) of knowledge. One of the best forms of selection is illustrated by the automatic telephone exchange.
Section 6: There is a problem with selection. The main problem of it is the deficiency of the indexing systems. When data is recorded and put into storage, it is usually filed alphabetically or numerically. The human mind works differently. It works according to association. Instead of using selection by indexing, selection by association may be mechanized. Thus, improving the permanence and clarity of the items stored. The memex is a device that could store information and communication (large memory). Some things that can be entered are, newspaper and books. The user is also able to find a particular book as he or she taps on its code on the keyboard. The codes that are frequently used to call forth pages are mnemonic and its possible to browse these pages at different speeds.
Section 7: The main feature of the memex is the ability to tie two things together at will. In other words, to be able to associate two arbitrary items when wanted. The user is also able to build a trail, in which they name it, insert a name into the code book, and then taps it out on the keyboard. At any time, the user is able to view two items at the same time, parallel viewing. It is also possible to pass items to another memex.
Section 8: The trails made can be shared with others and can also be published, like an encyclopedia (many more new forms are to appear). Soon we will be able to establish some kind of direct connection with absorbing material of the record with one of our senses, tactilely, orally, and visually. It would be great for humans to be able analyze present issues. As of now, science has been applied to live better, as well as for destruction. Possibly we may be able to apply the record to become wiser.
- Wardrip-Fruin, Noah and Nick Montfort, eds. The New Media Reader Cambridge: The MIT Press, 2003 ISBN 0-262-23227-8 [Amazon-US | Amazon-UK]
- Nyce, James M. & Kahn, Paul. From Memex to Hypertext - Vannevar Bush and the Mind's Machine. Academic Press, Inc. 1991
- Bush, Vannevar. "As We May Think." The Atlantic. July 1945. Reprinted in Life magazine September 10, 1945.